Fiber is emerging as the next functional nutrition trend, with demand surging among Gen Z and Millennials as more consumers seek high-fiber foods to support digestive health, satiety, and overall wellness. Despite growing awareness, a significant fiber gap persists: over 90% of Americans fall short of recommended intake, creating a major opportunity for fiber-fortified products and functional food innovation. For brands, dairy offers a powerful platform to deliver fiber-rich, multi-benefit solutions that meet demand for gut health, fullness, and convenient nutrition in one trusted format.
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